YouTube

    What is YouTube?

    YouTube is a video hosting service from Google, where users can view, post and share video content.

    YouTube video marketing allows users to host videos on YouTube as well as embedding the videos in their business sites, blogs and social networking sites. YouTube has some interesting features like privacy settings, subscriptions and easy video upload option. According to recent research:

    2 billion videos are viewed daily and hundreds of thousands of videos are uploaded daily. Many people now consider YouTube to be the worlds number two search engine!

    Why use YouTube for marketing?

    YouTube video marketing provides one of the richest forms of internet marketing available. YouTube provides a new way for businesses to market themselves cost effectively. Using YouTube for marketing allows business to:

    • Attract new customers
    • Engage more effectively with existing customers
    • Encourage customers to rate their content and provide feedback
    • Post comments on the videos and share it within their social networks

    YouTube marketing helps to popularise your business by creating a personalised network for your customers to view and share your videos with their peers.

    YouTube video marketing enables potential customers can find your business in Google search engine results. If your business has a video posted on YouTube you can easily share your video on social networks like Facebook and Twitter.