Viral Media

Viral Media is a method of marketing, particularly suited to be used in emails and text messages due to its' immediate nature, that encourages people to pass on the message to colleagues, friends or family as they perceive it to be relevant.

Some examples include:
- news on a latest product
- special offer
- competition with a strong prize
- amusing video or joke
- an addictive flash viral game

Where a competition is involved, entrants can be incentivised to pass the message on by being given additional entries in return for suggesting a friends' email address.