Twitter

    Twitter is a great resource for establishing conversations with people in your market and connecting with existing and potential customers.

    Twitter is often quoted as a ‘micro-blog’ which is a combination of instant messaging and blogging. When updated, the information can be delivered instantly to those who have subscribed to it.

    Twitter results are now also shown in real-time in Google's search engine results, providing your business with more opportunity of being found. Twitter currently has 75 million users and is growing rapidly.

    Why consider Twitter marketing?

    Twitter marketing helps the businesses to build and maintain a network of customers who choose to “follow” them. Twitter marketing enables you to:

    • Update news and other information about your company, products or services to customers instantly
    • Integrate your conversations into a blog, website or indeed any web page
    • Post updates directly to your Facebook page or LinkedIn profile as status updates using Twitter applications

    Businesses are able to tweet with their customers and react to their queries and problems immediately. For example, when a person tweets to find an Mexican restaurant in Limassol, if your business has presence on Twitter, then you can subscribe to tweets that contain the keywords "Mexican restaurant in Limassol" and post a response. Good news if you run an Mexican restaurant!