Paid Search Marketing

    "Reach targeted leads that will be funnelled to your website instead of your competitor’s."

    What is Paid Search Marketing?

    Paid search marketing is a direct response advertising model that allows advertisers to purchase premium placed ads of their choice on search result pages, advertising networks as well as content sites such as blogs, news sites, etc.

    While main tactics include PPC ads, banner advertising and classified listings, PPC ads, as part of the large paid network programs, is one of the main profit centers for WSI clients.

    How Does PPC Advertising Work?

    Paid search programs allow site owners to "bid" on the terms they wish to appear for. You agree to pay a certain amount each time someone clicks on your listing. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.

    Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a Web developer chooses on a content site.

    Pay-Per-Click Advertising Lets Companies...

    • Reach prospects when they are actively looking for information or products and services related to their business
    • Run cost effective advertising campaigns, as this type of advertising is less expensive than any other type of traditional advertising and lets business owners have control over their budget.
    • Have flexibility and control. You can edit your campaigns and ads at any time (24 hours a day, 7 days a week). Ads start running for the first time almost immediately after you activate your account with your credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In this case, ads run when the first payment is received.)

    Paid Search Marketing Platforms

    Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. Call now for your PPC roll out!         

     

    Fast Facts
    Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008
    Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008
    Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008
    In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008
    Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008