Organic Search
- It visits the Web page
- It then follows links to other pages within the site
- It then returns to the site on a regular basis to identify site changes
- Increase rankings in major search engines
- Improve volume of quality traffic
- Increase brand awareness and recognition
Search Engine Optimization (SEO), also known as Organic Search Marketing, is the process of making a site and its content highly relevant for both search engines and searchers. Search Engine Optimization (SEO)
includes technical tasks to make it easier for search engines to find
and index a site for the appropriate keywords, as well as
marketing-focused tasks to make a site more appealing to users.
Successful search marketing helps a site gain top positioning for
relevant words and phrases.
Your Customers are Looking for You
Getting your website to rank highly in the search engines is one of the
best ways to consistently generate traffic for your website. WSI
employs only highly trained and certified Search Engine Optimization
Specialists who use safe, proven methods to increase your rank within
the search engines. Your customers are looking for you... but are they
finding you?
How Does Search Engine Optimization Work?
Crawler based search engines, such as HotBot, Google, MSN and Yahoo!,
"crawl" the Web by means of a "Web spider". The spider is a powerful
computer program that accesses thousands of Web pages and records what
it finds. It possesses a level of intelligence, allowing it to make
fairly sophisticated judgements on relevancy and store the information
in its database. When you search one of these systems, you're actually
searching the records in the spider's database.
The spiders operate constantly on the Web. Once your site is on a spiders list, it will receive periodic re-visits, and so any changes to your client's site will get recorded on the search engines. Page titles, body text and other elements all play a role in how the page is given relevancy.
The spiders operate constantly on the Web. Once your site is on a spiders list, it will receive periodic re-visits, and so any changes to your client's site will get recorded on the search engines. Page titles, body text and other elements all play a role in how the page is given relevancy.
Crawler Based Search Engines Use the Spiders To Do Three Things:
The information the spider finds goes into the "index". The index is a huge electronic list containing a copy of every Web page that the spider finds. If a website changes, the index is updated with the new information. These updates can take a while sometimes. The time between being spidered and indexed can be several months. Until the site is indexed, it is not available to any searchers. Because of this fact, WSI Consultants find it crucial to submit to the search engines as soon as the site has been launched.
