Facebook Strategies
- Building strong social networks
- Providing status updates (e.g. news)
- Publishing and sharing videos and photos
- Community discussions
- and much more...
What is Facebook?
Facebook is a popular Social Media Marketing channel with 500 million active users and counting.
Facebook helps to build social and business networks by providing a strong tool for interacting and communicating with customers.
Facebook has some extremely useful features like the Wall (discussion board), custom tabs. Often you will see Facebook used for the following:
Facebook is undoubtedly a powerful resource for businesses as it allows you to interact with customers and build trust, transparency and a sense of loyalty.
Why consider Facebook marketing?
Facebook Marketing is an efficient platform for small businesses to build and increase their web presence.
Your business can set up a Fan Page on Facebook which is open to view for non Facebook users. Facebook Marketing increases the chance of your business getting discovered by the increasing population of Facebook users.
Search engines like Microsoft Bing have recently announced the real-time indexing of Facebook status updates. This means that your Facebook activity will also be found in search results.
Facebook design
Fan pages provide you with the ability to build business pages with you own customised Facebook design. They can help to attract new customers to your business and allow you to engage with customers and also to stay active in your target market.
You can have separate tabs for explaining your business, services and achievements and these tabs derive content from the fan page.
A Facebook design company like WSI Web Innovators can help you add a newsletter signup form, a contact form or other HTML based content to your page in exactly the same way as you would on your website.
Facebook also enables you to add your blog using RSS on the profile page. This automatically updates the content on your profile page when you make a new post.
