Women may be slightly outnumbered on the web compared with men, but their dollars aren’t. According to a recent study, women account for just less than half
of internet users but make up a disproportionately large share of
online buyers, at nearly 58%.
Their
share of transactions is even higher, with more than 61.2% of online
purchases made by women. They also spent more than men, accounting for
58.2% of the total, suggesting men tend to make fewer purchases of
bigger-ticket items, while women are more frequent buyers with a lower
average order value.
Facebook advertising in Cyprus has proved to be a great way to reach women who exchange information about products with their friends. In Cyprus, women dominated most in the online market for fashion and jewelry,
toys, housewares, books and other entertainment, and even video games. Internet marketing companies in Cyprus rely heavily on Facebook for their advertising campaigns.
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