Women are
a prime target of marketers, and with good reason: Estimates put their
share of household spending at 80%, giving them control over about €1.7
trillion annually in the Europe
Marketers know they can reach the vast majority of these women online, and according to ad server,
their top priority on the internet this summer will be connecting with
family and friends (76%). About two-thirds of women also planned to keep
up with the news and shop for sales. To that end, the sites they are
most likely to visit include search engines (75%), shopping sites and
social networks (both 60%).
Asked
what kinds of ads would get through to them while conducting these
activities, the top choice was online advertisements with money-saving
offers. Women also appreciated advertising with an interactive
component, like a chance to submit a prize entry or fill out a quiz, as
well as local targeting. PPC advertising in Cyprus has proven to be effective despite the fact that internet marketing companies in Cyprus started to recommend social media optimization for their prespective clients. During a study, it has been noticed that social media optimzation in Cyprus is not more powerful than PPC advertising but just as effective when used to target specific audiences. Social
ads were less enticing, with only 12% of women surveyed saying they were
more likely to notice ads that asked them to share opinions and 7%
interested in a Twitter feed within an advertisement.
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