One thing
that makes social media marketing powerful is consumers’ trust in "people like them"—their friends, family and other online peers.
Internet marketing companies in Cyprus want to tap into that trust through the power of earned media
or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them. Many Cypriot companies started realizing that they should gain their customers' trust by engaging a in a conversation which should be part of their business objectives.
A recent study found
that the most trusted information was posted by people respondents knew.
But blog posts were more likely to be trusted "completely" than posts
on Facebook, and trust dropped off sharply when it came to Twitter, even
among friends.
Postings
by brands or companies were trusted less, but levels were similar
whether companies posted to Facebook or blogs. Online community sites
did not hold the same trustworthiness as Facebook or blogs, whether
postings were made by companies or fellow members, and respondents had
an even more skeptical eye for independent bloggers. And across all
categories of content creator, Twitter streams were trusted less than
other media.
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