According to a February–March 2010 survey, smaller companies see the most success, with nearly half of small businesses around the world having acquired a customer through social networks.
Large companies were less successful, but more than a quarter had seen social success through customer acquisition. This was despite large companies being more likely to devote budgets to social marketing.
Internet marketing in Cyprus shows that companies rely on social networks as their internet marketing campaigns to drive targeted traffic to their site which leads to conversion. Facebook advertising has roared in Cyprus with more and more companies using this method to reach their customers.
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