Apple iOS up, Android flat, RIM down among recent acquirers.

Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago.

Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices. However, while Android also leads among those who recently purchased a new smartphone, it is the Apple iPhone that has shown the most growth in recent months.

What does that mean for your company?

The smartphone revolution is at the step of your door. It means that almost every single unit has access in the internet, whether via WI-FI or 3G service. This opens new horizons for marketing, as more applications are launched, new audiences are targeted and different kind of campaigns are implemented. Cyprus is now taking its first steps in digital-mobile marketing and such attempts are embraced by customers and help companies to further higher their status'.