Facebook is reportedly set to be launching an “awesome” new feature next week, which many industry insiders are already speculating will be related to the mobile or tablet arena.

Facebook co-founder and CEO Mark Zuckerberg told reporters in a visit to Facebook’s Seattle office earlier this week that the social networking giant plans to “launch something awesome” next week, reports Reuters.

The little known about project has apparently been developed at Facebook’s Seattle office, which is its only major engineering centre outside of its Palo Alto headquarters in California.

The Seattle office has, to date, been very focused on the company’s mobile efforts, playing a central role in the development of Facebook’s unified mobile site, which was unveiled at the end of March 2011. This has sparked rumours of a new mobile offering.

Some are speculating that a Facebook iPad app, which would be the first tablet app developed by the social network, is being developed.
Facebook has so far declined to comment further.

Realizing the importance of Facebook and social media in general, digital marketers are waiting to see what’s the new feature and ready to implement it in their strategies.