Several
retailers can attest to the sometimes overwhelming power of promotional
messages on social channels. But despite the hype of viral coupons
testing retailers’ agility, studies suggest email is still the more
effective promotional channel as part of internet marketing campaigns in Cyprus.
Advertising on facebook has become such a hype in Cyprus, but what companies must realize is that both email marketing as well as facebook advertising are used to target different types of audiences. This is what most internet marketing consulting companies in Cyprus will recommend to any existing or new client. The reason behind this is simply the business objectives each company sets in order to raise their revenues and profit margins.
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