The economy suffered around the world in 2009, but the online advertising market showed its resistance to the recession. While total media spending dropped, online ad spending increased by 2% to $55.2 billion.

A study forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014.

"By 2014 it is forecasted that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery." "These rates will be unmatched by other media." internet marketing consulting companies in Cyprus tend to encourage companies to advertise on Facebook, Twitter, and YouTube. Any web page creation in Cyprus most of the times is encouraged to be advertised on the above social media giants. This is a very successful approach to search engine optimisation in Cyprus.