According to a study, nearly three-quarters of companies in Cyprus and other top media and advertising firms around the world had a Twitter account in December 2009, and that proportion has likely risen since then. Marketers hope that involvement in the microblogging site can bring them closer to their consumers and help them be part of conversations that build trust and brand engagement. Internet marketing in Cyprus has roared thanks to Facebook advertising as well as twitter blogging.

Despite the fact that almost three quarters have heard of Facebook and Twitter not that many use it. There was a more positive response toward the idea of companies monitoring microblogs for brand-related discussion. Across all countries studied, a majority of internet users said they would be happy that a company was listening to them and responding to their problem.